Senior Associate Card Marketing Data Analytics

Responsibilities

• Own end-to-end analytics for multiple campaign strategies across paid digital channels, including performance measurement, ad hoc analysis, test readouts, and optimization recommendations
• Partner with marketing strategy managers across card channels to optimize campaigns, develop new strategies, and deliver analytics that drives new account acquisition
• Conduct research and recommend marketing strategies in the digital space that support card business priorities
• Support business growth targets by analyzing large datasets to identify key trends and deliver timely, concise insights
• Synthesize large volumes of data into actionable insights that influence business and marketing decisions
• Deliver insights to senior leadership through clear presentations, discussions, and visualizations that enable action
• Contribute to analytics capabilities that improve how data is used to guide marketing decisions and campaign performance

Requirements

• Bachelor’s and Master’s degree in a quantitative discipline (data science or analytics, mathematics, statistics, physics, engineering, economics, finance, or related fields)
• 3+ years of industry experience in business analytics roles (for example, digital analytics, customer analytics, marketing analytics, sales analytics, business insights)
• Advanced knowledge of querying databases using SQL
• Experience using modern analytics and data science tools such as Hive, Python, R, and Alteryx
• Experience with data visualization for analysis and executive-ready storytelling using tools such as Tableau or Power BI
• Experience with web analytics tools such as Google Analytics or Adobe Analytics
• Knowledge of modern data mining, quantitative research, and data science techniques, including machine learning
• Strong written, verbal, and presentation skills, with experience communicating clearly across levels and partner teams

Preferred

• Financial services experience
• Intellectual curiosity and a desire to become a subject matter expert in your focus area
• Strategic mindset with the ability to connect analytics to business goals
• Strong organization skills and the ability to prioritize multiple deliverables

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.