Senior Associate - Card Direct Marketing (Hybrid)

McLean, VA (Unknown)

Salary Not AvailableSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel mail acquisition for Upmarket, balancing data-driven testing with ongoing optimization to move pipeline.

  • Growth & Campaign Execution: Lead mail acquisition campaigns and testing for Upmarket.
  • Cross-Functional Influence: Align with Marketing & Analysis, Creative, Operations, Legal to drive impact.
  • Insight-driven Strategy: Synthesize research, trends, and external factors into recommendations that improve results and brand impact.

Job Description

Responsibilities

  • Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
  • Influence internal decision makers with formal recommendations and informal networking through excellent communication
  • Work proactively in an agile environment and identify when to work outside the process in whitespace
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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