Senior Associate, Brand Social

Santa Monica, CA (On-site)

$70K/yr – $89K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

This role centers on planning and executing FIGS' social media strategy, with a focus on TikTok, community engagement, and cross-functional collaboration. It requires 4+ years in marketing and a solid understanding of TikTok trends, plus a healthcare awareness is a plus. Benefits include equity, comprehensive coverage, a strong 401(k) plan, generous time off, and various perks.

Job Description

Responsibilities

  • Support the planning and execution of the social media content calendar
  • Build an engaged community on the FIGS TikTok by creating new relationships and engaging with creators in our space.
  • Daily management of public customer communications, engaging with our followers on FIGS’ owned posts and contributing to the conversation by commenting on popular posts in the medical community.
  • Work closely with Social Media and Community teams to plan, organize and collect UGC from content creators.
  • With the help of the FIGS Film and Production teams, plan, execute, and post 5-7 video posts a week. You’ll also work with the FIGS Copy, Customer Experience, Legal and Visual Design teams to keep our content consistent with the FIGS Brand.
  • Ideate and pitch new content formats and styles in order to continually evolve the FIGS brand visually.
  • Identify unique and relevant marketing opportunities, including trends to take advantage of, and be able to act upon those opportunities quickly.

Requirements

  • 4+ years of experience in Marketing and Social Media
  • A strong understanding of content creation is a plus
  • Strong understanding of the TikTok community, trends and culture. An understanding of healthcare and the healthcare community is a plus.
  • Proficiency and fluency in TikTok’s newest features, as well as formats popular on the platform.
  • An ability to create relatable content with our brand voice in mind
  • Experience working in Asana (or similar project management software) to manage calendars and projects.
  • Strong copywriting skills and the ability to translate the FIGS voice into TikTok-popular formats.

Preferred

  • Proven work ethic and integrity
  • Positive attitude
  • Desire to excel and grow with FIGS
  • Entrepreneurial spirit and egoless nature
  • Ability to adapt to change

Benefits

  • Equity: FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
  • Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass.
  • 100% FIGS-sponsored life insurance and disability insurance
  • Amazing 401(k) program, with a company match up to the first 6% of your contribution
  • Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
  • Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
  • FIGS sponsored Uber Eats voucher for in-office weeks
  • Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
  • Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
  • Benefits eligibility is determined by hour requirements and length of service
FIGS logo

FIGS

3.5 Glassdoor

FIGS scrubs are revolutionizing the medical apparel industry through its use of ridiculously soft and technical fabrics that are tailored to perfection. FIGS proprietary fabric is wrinkle resistant, moisture wicking and utilizes four-way stretch. Through our customer-centric, vertically integrated e-commerce platform, FIGS has transformed the way medical professionals shop. Through our Threads for Threads initiative, we've donated scrubs all over the world to those who need it — because everyone deserves to wear FIGS.

Founded in 2013
Santa Monica, California, USA
451 employees (95 in marketing)
55% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
5.7M
Monthly Google Ads Budget
$90K
Traffic Source Mix
Search
46.1%
Direct
47.6%
Referral
3.4%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~453

Marketing Team

Marketing Team Size
55 (12% of company)

Funding

Total Funding
$75M
Last Raise
$65M
Post IPO Equity, 5 years ago

Funding History

  • Jun 2021
    Post IPO Equity
  • Jun 2021
    Post IPO Debt
  • Jan 2018
    Series B • $65M

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