Senior Associate, Brand Manager at WK Kellogg | Battle Creek, MI | $110K/yr – $138K/yr

WK Kellogg

Senior Associate, Brand Manager

Battle Creek, MI (On-site)

$110K/yr – $138K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own cross brand strategy and project leadership for a kid focused cereal portfolio, turning consumer insights into action with analytics and multi-brand coordination.

Growth/Brand Strategy: translate diverse data into consumer-driven brand direction across multiple products.
Cross-functional Delivery: lead brand projects with partners and manage multiple initiatives end-to-end.
Execution and Alignment: drive media, packaging, and launches to hit growth targets and rally teams behind the plan.

Job Description

Responsibilities

Be Strategic and Analytical: translate data from diverse sources into consumer-driven insights and strategy.
Managing Key Projects: lead cross-functional brand initiatives and manage multiple projects with partners.
Deliver the Results: drive brand strategies from market insights and oversee media, packaging, and launches.
Work with iconic Kid's Portfolio brands including Froot Loops, Apple Jacks, Corn Pops, Krave, Honey Smacks & Licensed Cereals.

Requirements

Bachelor’s degree, preferably in marketing or a related field.
Demonstrated strength in marketing competencies.
Brand marketing experience with analytics, positioning, brand development, and project leadership. Background in consumer-packaged goods preferred.
Circana/Nielsen/ SPINs or similar market database analysis to generate insights to understand consumer behavior and drive business decisions.
Experience partnering with cross-functional teams and agency partners.
Entrepreneurial mindset – maximize available resources to make decisions and drive results.

Benefits

Incentive Plan bonus eligibility
Health, dental and vision insurance
Savings and Investment Plan with Company match and contribution
Paid Time Off (includes paid sick time)
11 Paid Holidays
Life Insurance, AD and D Insurance and STD/LTD
Tuition reimbursement, adoption assistance for eligible employees
Employee recognition program

WK Kellogg

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.

Founded in 2023

Battle Creek, Michigan, USA

1.3K employees (80 in marketing)

www.wkkellogg.com/en-us/home.html