Responsibilities

• Actively participate in the execution of brand commercial programs and oversees owned channel content design strategy and execution.
• Creates compelling stories and makes sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
• Oversees influencer and paid and organic social campaigns
• Holistic search strategy: take the reins on both paid and organic search. You’ll work closely with agency and internal teams to develop and execute a unified strategy that ensures Poise is always discoverable and top-of-mind.
• Benefit visualizations: bring the brand to life through compelling visuals and product demonstrations that educate and inspire.
• Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Be the architect of our digital shelf. You’ll lead the strategy and execution of product detail pages and brand store experiences that convert interest into loyalty.

Requirements

• Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.
• 3+ years previous business experience; brand management or digital marketing preferred.
• Previous marketing internship or full-time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning)

Benefits

• Flex That Works at Kimberly-Clark
• We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
• To Be Considered? (see career section)