Senior Associate Brand Manager

Responsibilities

• Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis, and market trends to understand key business metrics and competitive activity. Makes business recommendations based on key findings.
• Communications Planning and Execution: leads IMC plan execution in partnership with the integrated agency team, participates in the integrated agency team comms planning process and program development to drive breakthrough marketing programs.
• Brand Strategy: translates brand strategy into channel-specific strategies and executions.
• Packaging: includes leading changes to base product and promotional packaging as needed.
• Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.
• Commercialization Management: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, working with cross-functional partners, ensuring a successful launch, and performing post-launch analysis.
• Budget Management: leads day-to-day marketing budget management in partnership with Finance

Requirements

• Minimum Bachelor’s degree required, MBA preferred
• 4+ years of Brand Marketing experience (CPG preferred)
• Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners.

Benefits

• 401(k) plan
• Medical, dental, and vision coverage, plus PTO available Day 1