Senior Associate, Brand Experience at Publicis Collective | New York City, NY | $50K/yr – $74K/yr

Publicis Collective

Senior Associate, Brand Experience

New York City, NY (On-site)

$50K/yr – $74K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the day to day media planning workflow and translate research into practical, consumer-driven digital media recommendations.

Budget & Execution: Maintain budget control and keep clients updated on timelines.
Strategy & Insights: Gather research to shape audience-driven media recommendations.
Collaboration & Ops: Build strong agency and internal team relationships to streamline communications and approvals.

Job Description

Responsibilities

Assist in the development of digital media plan options and recommendations
Maintain accurate budget control and flow of media activity and update clients on timeline/consistent basis
Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
Demonstrate proficiency with systems/tools (especially Media Tools, MRI, Kantar)
Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
Demonstrate creativity and agility when problem solving
Delivering POVs/position papers on key client issues and/or client opportunities
Prepare media authorizations per approved plans/project requests
Foster strong relationships with internal teams and client groups

Requirements

1.5+ years of media planning or strategy experience outside of Internships
Working knowledge of media systems/platforms (Media Tools Flowchart Software, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Prisma, Mbox, GWI)
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Strong communication and presentation skills
Curious and motivated, solution-oriented problem solver
Ability to work independently as well as in a team setting
Strong organizational, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com