Responsibilities

• Under minimal supervision from the Senior Manager, Advertising, executes media buying across HarperCollins adult and children’s titles (roughly 40 titles/season)
• Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
• Collects trends and shares findings from past and current campaign performance to help formulate future advertising strategies
• Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
• Set up and launch programmatic campaigns via The Trade Desk
• Weekly and ad hoc reporting for high-level campaigns
• Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting

Requirements

• 4-year college degree or equivalent work experience
• 2-3 years advertising media buying experience
• Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred. The right candidate will be enthusiastic and proactive about staying on top of technical campaign trends and best practices.
• Proven ability to manage high campaign volume with strong attention to detail.
• Comfort with analytics; able to regularly and accurately pull analytics and understand how to interpret the results.
• Comfort working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
• Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
• Strong presentation skills
• Background in consumer marketing preferred

Benefits

• In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.