Responsibilities

• Media Activation & Managed Service Management
• Manage day-to-day oversight of digital campaigns being activated across programmatic, search, and social platforms ensuring alignment to integrated investment strategies and client objectives
• Monitor campaign pacing and performance, proactively identifying optimization opportunities to improve efficiency and maximize outcomes
• Execute campaign optimizations and ensure campaigns deliver against guaranteed KPIs while maintaining high standards for accuracy and quality
• Partner with internal teams and external partners to support media plan execution and ensure seamless campaign delivery
• Support media plan development through data analysis, insights, and performance considerations
• Stay informed on industry trends and emerging technologies to strengthen campaign
• Performance Management & Reporting
• Develop campaign reporting, including performance analysis, insights, and optimization recommendations aligned to guaranteed KPIs
• Analyze performance data to identify trends, risks, and opportunities, and communication findings to Managers and broader team

Requirements

• Working knowledge of digital media channels, including programmatic, search, social platforms
• Strong analytical skills with the ability to interrupt data and provide actionable insights
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• High attention to detail with strong organizational and time management skills
• Effective written and verbal communication skills
• Collaborative mindset with the ability to work across teams and support junior team members
• Proactive, self-starter attitude with a drive to learn and grow
• Bachelor’s degree or equivalent work experience, preferably in advertising, marketing, communications, or a related field
• 1-2+ years of experience managing or supporting digital media campaigns within an agency or similar environment
• Experience with campaign reporting, performance analysis, and optimization

Preferred

• Industry certifications (e.g. Google, Programmatic, Social platforms) are a plus but not required
• Prior experience mentoring or supporting junior team members is a plus