Responsibilities

• Partner with Brand Activation Lead to develop brand GTM strategy & national activation calendar
• Develop brand activation plans including promo, display, retail media, etc.
• Develop brand elements of GTM kits and lead innovation day presentations
• Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers
• Serve as primary voice of the brand for business development team and key account teams
• Represent voice of the customer across brand-driven conversations
• Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth
• Provide Input To
• - Customer marketing – Brand activation ensures that all customer activations are aligned to brand visions and priorities
• - Merch ops – Brand activation ensures brand visions are captured in wall strategy

Benefits

• Salary Range: $98,000 – $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs