Senior Analyst, TAAG at Publicis Health Media | New York City, NY | $50K/yr – $66K/yr

Publicis Health Media

Senior Analyst, TAAG

New York City, NY (On-site)

$50K/yr – $66K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own ad operations for digital media campaigns across display, video, social, and programmatic, with a strong focus on reliable execution, QA, and cross-team collaboration.

Campaign execution and ad-tech ownership: manage ad servers, tracking, integrations, and escalation on issues with global partners.
Process and quality: drive audits, QA, and adherence to TAAG processes while sharing docs with leadership.
Collaboration and enablement: align with media, creative, and investment teams and support training for Analysts and new hires.

Job Description

Flawlessly execute digital media campaigns, including display, video, social, mobile, and programmatic.
Traffic creative assets, set up campaign configurations, and implement tracking pixels within ad servers.
Ensure proper integration of third-party verification and fraud prevention tools.
Confirm account process is adhered to by self and junior team members as set by TAAG leadership.
Conduct frequent audits and QA to maintain accuracy in campaign execution.
Troubleshoot internal and external ad server system issues.
Serve as the point of escalation for ad tech queries across global offices.
Stay updated on emerging digital media technology and contribute to process improvements.
Work closely with media, creative, and investment teams to activate and monitor campaigns.
Support the TAAG Manager and Associate Director on campaign execution and process documents.
Provide guidance to Analysts and assist in training new hires.
Interface with external partners (vendors, publishers, creative agencies) to resolve issues and align on execution.

1-3 years of experience in Ad Operations, Media Technology, or related digital advertising fields.
Proficiency in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
Strong analytical and problem-solving skills with attention to detail.
Ability to navigate complex technical problems related to advertising technologies.
Strong communication skills, both written and verbal, to translate technical concepts to non-technical audiences.
Experience with Microsoft Excel (pivot tables, VLOOKUP) and PowerPoint.
Understanding of online advertising pricing models (CPA, CPM, CPC, CPI) a plus.
Exposure to HTML5, CSS, and JavaScript for troubleshooting creative implementations a plus.
Experience working with media planning and buying teams a plus.

Understanding of online advertising pricing models (CPA, CPM, CPC, CPI) a plus.
Exposure to HTML5, CSS, and JavaScript for troubleshooting creative implementations a plus.
Experience working with media planning and buying teams a plus.

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com