Senior Analyst Social Media

Responsibilities

• Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility (CSR) and Impact, and other business teams, translating business priorities into effective social content plans.
• Own the planning, development, and maintenance of JetBlue's organic social content calendar, proactively identifying always-on content opportunities, key business moments, and campaign priorities.
• Serve as project manager for day-to-day social initiatives, coordinating cross-functional stakeholders and ensuring projects remain on schedule from intake through publishing.
• Find novel ways to express our brand to drive greater engagement and advocacy across our social media channels.
• Act as the team's subject matter expert on social platform best practices, including channel strategy, copy optimization, link strategy, calls-to-action, and evolving platform features.
• Own JetBlue's internal employee ambassador program (BlueCreators), including recruitment, engagement, content coordination, and ongoing program optimization to strengthen employee advocacy.
• Own analytical reports and utilize insights to guide content strategy and identify areas of opportunity.
• Support creative direction of assets for social marketing channels alongside the Social Media Creative team, inclusive of creative ideation.
• Collaborate with the Senior Manager, Social Media to build product awareness and demand generation campaigns.
• Support the development of creative and goal-oriented social media briefs, ensuring it aligns with strategic objectives, and work alongside key internal stakeholders to gather necessary information and insights.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
• Three (3) years’ experience in Marketing, Social Media and Content Marketing, Advertising or related field
• Comfortable working in a fast-paced environment with changing priorities and tight deadlines
• Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships
• Available for some overnight travel (10%)
• Demonstrated knowledge on a variety of social media channel capabilities, strengths, and attribution methodologies in efforts to drive greater measurable awareness, traffic, and conversion
• Must be in possession of valid travel documents with the ability to travel in and out of the United States
• Able to work flexible hours and be available for an emergency response on short notice
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located

Preferred

• Five (5) years’ experience in social, content, marketing or advertising
• Previous Travel or airline industry experience
• Strong analytical and mathematical skills
• Excellent verbal and written communication skills
• Strong interpersonal skills, amicable and professional demeanor
• Strong knowledge of social media management tools (i.e. Hootsuite, Sprout Social, etc.)
• Self-starter who is eager to participate and contribute

Benefits

• healthcare benefits
• a 401(k) plan and company match
• crewmember stock purchase plan
• short-term and long-term disability coverage
• basic life insurance
• free space available travel on JetBlue
• and more