Senior Analyst, SEO

New York, USA (On-site)

$70K/yr – $75K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive technical SEO analysis and data-driven optimization to improve organic visibility.

  • Own end-to-end SEO analysis and reporting with data-backed recommendations.
  • Must-have: 2+ years in SEO with Ahrefs, Screaming Frog, and Lumar.
  • Standout: Cross-functional collaboration translating business goals into SEO strategies.

Job Description

Responsibilities

  • Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
  • Lead technical site analysis, competitive analysis, and content audits
  • Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
  • Prioritize tasks based on their likely effectiveness and ability to be implemented
  • Present findings and back up recommendations with hard data
  • Work with creative and development teams to ensure proper implementation of SEO recommendations

Requirements

  • 2+ years of experience in SEO or relevant function, i.e., SEM
  • Familiar with multiple keyword research, reporting, and link building tools
  • Understanding of why certain search results appear for various keywords
  • Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools
  • Comfortable with platforms including Adobe Analytics or Google Analytics
  • Expertise with Microsoft Excel, Word, and PowerPoint
  • Excellent research, writing, and presentation skills with an attention to detail
  • Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

Preferred

  • Ability to multitask and handle other duties as assigned
  • Understanding of basic web development technologies with an understanding of HTML
  • Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
  • Knowledge of eCommerce SEO concepts
  • Ability to develop interpersonal relationships across client and team
  • Experience with project management tools is a plus

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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