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Digitas North America

Senior Analyst, Search Engine Optimization

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 13 days ago

Job Summary

You will own the search optimization program, driving keyword analysis, on-page optimization, and link-building while guiding analytics and reporting across internal client teams.

  • Lead keyword mining, segmentation, and gap/competitive analyses
  • Develop and execute content optimization and link-building strategies
  • Provide regular metrics and value reporting across initiatives

Job Description

Responsibilities

  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives

Requirements

  • A four-year degree in marketing, computer science or a related field
  • 2 to 4 years of experience in search engine optimization, web development, or analytics
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills – and a knack for details
  • Strong communication and presentation skills – you’re poised, articulate and convincing

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
www.digitas.com
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$61K/yr – $94K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
33

People

Marketing Leadership

Sarah Block
Sarah Block
VP/Group Director, Brand Strategy
At the company for 7 years 6 months

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

Q&A with Amy Lanzi, CEO of marketing and ad agency Digitas, on digital marketing, AI's impact on advertising, the creator economy, and more (Hank Green/The Verge)
Sep 17, 2025 • Mediagazer
Digitas North America logo

Senior Analyst, Search Engine Optimization

Digitas North America · New York City, NY · On-site