Senior Analyst, Performance Marketing

Burbank, CA (Hybrid)

$107K/yr – $143K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize Disney Enterprise performance marketing by building omni-channel data-driven audience strategies, managing auction dynamics, and coordinating with Marketing Science and agency partners to drive measurable media impact.

Own data strategy and measurement across first-, second-, and third-party audiences to improve targeting and insight generation.
Coordinate cross-functional activation and agency partnerships to launch and optimize campaigns with clear velocity and accountability.
Shift with industry trend and technology updates to keep testing, learnings, and performance experiments moving.

Job Description

Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise
Build and implement holistic, omni-platform audience data strategies leveraging first-party, second-party, and third-party data sources
Build and implement auction bid, pacing, and optimization strategies to improve media performance
Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency
Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms
Support audience testing initiatives and performance experiments to drive continuous learning and innovation
Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns and translate findings into actionable recommendations for stakeholders
Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness
Collaborate cross-functionally with internal marketing, media, technology, and business teams to achieve campaign objectives
Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923

Burbank, CA, US

176K employees (45,010 in marketing)

www.disneycareers.com