Senior Analyst, Paid Social

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 17 hrs ago

Job Summary

Own and optimize paid media campaigns across search, social, and programmatic channels, overseeing setup, QA, reporting, and client-ready materials while contributing to inventory assessment and new business opportunities.

Job Description

Responsibilities

  • Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
  • Demonstrate diligence, attention to detail, and adherence to agency best practices
  • Maintain and organize campaign-specific materials
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaigns into technology platforms
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Generate and manage monthly bill/pay and spend reporting

Requirements

  • 2+ years of experience in paid social bid management, paid social campaign Meta, Twitter, Reddit, etc.)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Meta and Twitter Ads platform or 3rd Party API technology
  • Experience with PPC and digital display advertising and traditional media elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Salaries

Posted range

$61K/yr – $94K/yr

Taken straight from the job posting.

Paid Social median pay in the United States

$90K/yr

Most earn $73K to $112K. Based on 1,086 salaries, including bonus and equity.

See all Publicis Collective salaries

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Recent News

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Senior Analyst, Paid Social

Publicis Collective · New York City, NY · On-site