Responsibilities

• Own end-to-end planning, buying, and optimization of CTV, streaming video, YouTube, linear TV, and streaming audio campaigns.
• Manage budgets, flighting, and pacing against monthly and quarterly targets; forecast spend and flag risk early.
• Serve as the primary day-to-day contact for our media agency - brief campaigns, review media plans and post-logs, hold the agency accountable to performance and process commitments.
• Build and manage direct relationships with platform and publisher partners; evaluate new inventory, beta programs, and pricing opportunities.
• Partner with Data Science on measurement: incrementality and geo lift testing, media mix model inputs, reach and frequency management, brand lift studies, and cross-channel attribution.
• Work with creative to build a video and audio testing roadmap; manage asset specs, trafficking, and creative rotation.
• Report on channel performance to marketing leadership with a clear read on what is working, what is not, and what we are changing.
• Partner with finance on accruals, billing reconciliation, and budget re-forecasts.

Requirements

• 2+ years of hands-on paid media experience with meaningful time spent on video and/or audio buying - not solely search or social.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
• Demonstrated experience running CTV and YouTube campaigns, including hands-on work in the relevant buying platforms (for example DV360, Google Ads, Amazon DSP, The Trade Desk, Netflix, Hulu, or comparable).
• Experience managing or working closely with a media agency: briefing, plan review, negotiation, and performance management.
• Experience working directly with platform, publisher, or network partners.
• Comfortable owning a substantial budget with accountability for efficiency metrics, not just execution.
• Strong analytical skills - able to work in spreadsheets and BI tools, interrogate performance data, and connect channel metrics to business outcomes.
• Clear written and verbal communication; able to present a point of view to leadership and push back on an agency.

Preferred

• Streaming audio buying experience (for example Spotify, Pandora, iHeart, Audacy, or podcast networks).
• Linear TV and Connected-TV experience, including national and local buying.
• Direct-response or performance-oriented TV and audio background rather than purely brand.
• Experience with incrementality or geo-based testing methodology.
• Insurance, fintech, or another high-consideration, heavily regulated category. (good to have, not required)
• Familiarity with ad ops and measurement tooling relevant to video and audio.
• Exposure to attribution solution such as Media mix modeling

Benefits

• comprehensive range of health, welfare, and wellbeing benefits based on eligibility which are designated by role.