Senior Analyst, Media Measurement | Involved Media | NYC

Responsibilities

• Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues.
• Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.
• Use site analytics and platform data to answer client business questions and develop practical recommendations.
• Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.
• Apply expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), and platform APIs to evaluate channel performance and assess baseline versus incremental brand lift.
• Establish data quality controls and QA validation processes; work with internal teams and vendors to resolve tracking gaps and field discrepancies, including retroactive fixes.
• Coordinate with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.
• Serve as a trusted analytical partner to enterprise clients, explaining complex results in a clear and useful way.
• Proactively flag budget risks and identify opportunities for growth based on observed performance and market or platform trends.

Requirements

• 3–5 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.
• Experience with relational databases and statistical analysis or programming languages such as SQL and Python.
• Advanced proficiency in building, deploying, and maintaining interactive dashboards using Tableau, Power BI, and Looker Studio.
• Ability to use scripting to automate analysis, data cleansing, and data integration.
• Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations.
• Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
• Expert understanding of MMM, MTA, and platform APIs to evaluate channel performance and determine baseline versus incremental brand lift.
• Strong interest in marketing and media, with a detail-oriented, self-motivated approach and a commitment to learning and taking initiative.

Benefits

• Hybrid work schedule in NYC.
• Competitive compensation, benefits, and opportunities for advancement.
• AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.