Senior Analyst - Marketing Enablement

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 22 hrs ago

Job Summary

Own and optimize end-to-end marketing campaigns across multiple channels, lead execution and partner with cross-functional teams to drive testing, launches and performance improvement.

  • Own a portfolio of campaigns from setup to delivery
  • Collaborate with marketing, operations, and partner teams to define objectives and go-to-market plans

Job Description

Responsibilities

  • Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
  • Manage end-to-end campaign execution for one or more channels on an ad hoc basis
  • Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
  • Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches and refreshes) to engage customers across owned and partner channels
  • Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
  • Develop and maintain campaign execution calendars and track team capacity
  • Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
  • Uphold our control management priorities by driving operational excellence across our risk management process
  • Assist with hiring and training of new contractors and peers; mentoring on ways of working and best practices
  • Maintain expertise in Marketingforce and support new platform enhancements and integration

Requirements

  • Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
  • Strong attention to detail, serving as a process-focused thinker
  • Effective written and verbal communication skills, building and leveraging relationships to create solutions
  • Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
  • High curiosity with a desire to learn and be part of a fast-paced, dynamic team
  • Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
  • Experience with onboarding, training, and/or people management is a plus
  • Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Preferred

  • Marketing campaign execution preferred
  • Bachelor's Degree Preferred

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Salaries

Posted range

$78K/yr – $125K/yr

Taken straight from the job posting.

See all American Express salaries

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Senior Analyst - Marketing Enablement

American Express · New York City, NY · Hybrid