New Engen, Inc.

Senior Analyst, Marketing Analytics

Denver, CO (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive measurement strategy and day-to-day execution across accounts, translating data into business impact and partnering cross-functionally to scale frameworks.

  • Define learning agendas and testing roadmaps to uncover actionable insights
  • Translate complex data into compelling narratives for clients and internal teams

Job Description

Responsibilities

  • Support Measurement Strategy and Drive Day-to-Day Execution
  • Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.
  • Design Testing Roadmaps and Methodologies
  • Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
  • Translate Data into Business Impact
  • Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
  • Partner Cross-Functionally
  • Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.
  • Build and Scale Measurement Frameworks
  • Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.

Requirements

  • 5+ years in analytics, measurement, or a closely adjacent field
  • Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
  • Scripting ability in Python or R is preferred with a working knowledge of SQL
  • Familiarity with Tableau and/or other BI tools
  • Web analytics or full-funnel user journey experience is a plus
  • Understanding of e-commerce measurement frameworks and incrementality concepts
  • Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
  • Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver.
  • Agency or consulting experience
  • Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance

Preferred

  • Scripting ability in Python or R is preferred with a working knowledge of SQL
  • Working knowledge of building and working with AI at an enterprise level is a plus

Benefits

  • Remote or hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Learning & career development programs
  • Commuter & transit benefits
  • Exclusive employee discounts

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

Senior Analyst, Marketing Analytics

New Engen, Inc. · Denver, CO · Hybrid