Senior Analyst, Marketing Analytics

California, MO (Hybrid)

$78K/yr – $93K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive growth analytics by building and maintaining data pipelines, performing analyses, and communicating insights across cross-functional teams.

  • Develop and execute an audience strategy for growth marketing
  • Write complex SQL, manage ETL, and ensure data quality
  • Present findings to stakeholders and partner with teams to turn insights into action

Job Description

Responsibilities

  • Data Management and Analysis:
  • - Develop and execute a comprehensive audience strategy for growth marketing.
  • - Identify and evaluate new audience acquisition opportunities across paid and owned channels.
  • - Establish testing frameworks to assess channel performance and optimize conversions.
  • - Source and compile data from multiple repositories, ensuring data quality and consistency.
  • - Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.
  • - Monitor, maintain, and troubleshoot existing ETL flows.
  • - Conduct comprehensive and replicable analyses to extract insights from data.
  • - Visualize data to tell a compelling story and make insights clear to any audience.
  • - Present insights internally to peers and departmental partners.

Requirements

  • 3+ years of industry experience in analytics
  • Advanced SQL proficiency —ability to independently query and transform data from complex, multi-source environments.
  • Familiarity with data visualization tools such as Excel, Tableau, or Power BI.
  • Experience using GitHub or similar version control platforms.
  • Proven experience with cross-functional collaboration.
  • Strong analytical and data interpretation skills.
  • Ability to effectively visualize and present data to diverse groups.
  • A team-oriented mindset with a highly collaborative spirit.
  • Proven ability to manage multiple assignments and projects simultaneously.
  • Excellent verbal and written communication skills.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$78K/yr – $93K/yr

Taken straight from the job posting.

See all dentsu salaries

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Senior Analyst, Marketing Analytics

dentsu · California, MO · Hybrid