Responsibilities

• Drive marketing campaign delivery by translating business requirements into executable list pools across multiple channels
• Manage campaign delivery operations using Amperity CDP, optimizing audience segmentation and targeting strategies
• Write and optimize SQL queries to extract, transform, and deliver data for marketing communications
• Partner with marketing relationship managers and channel managers to validate and internalize communication requirements
• Support Customer 360 audience enablement initiatives by implementing data governance best practices
• Document list requirements and campaign specifications in Confluence, ensuring cross-functional alignment
• Collaborate with data quality control teams to validate requirements and ensure campaign accuracy
• Facilitate data management working groups and provide guidance on governance, quality, and issue management
• Measure compliance with enterprise data management policies and monitor data quality through KPIs and KRIs
• Manage projects using Jira while following agile methodologies to ensure timely campaign delivery

Requirements

• 8+ years of professional experience in marketing analytics, campaign management, or data management roles
• Proven experience with Amperity or comparable customer data platform (CDP) and campaign management tools
• Advanced SQL proficiency with demonstrated ability to write optimized queries for large datasets
• Strong understanding of marketing campaign operations and multi-channel communication strategies
• Expertise in translating business requirements into technical solutions and data deliverables
• Experience with Confluence for documentation and Jira for agile project management
• Demonstrated ability to collaborate across cross-functional teams including marketing, data quality, and technology stakeholders
• Bachelor's degree or equivalent combination of education and experience