Senior Analyst, Experiential Marketing - Resy

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior Level4+ years expFull time

Posted 12 days ago

Job Summary

Own end-to-end experiential programs for Resy and Amex, leading go-to-market planning, agency collaboration, approvals, on-site execution, and post-event analysis.

  • Lead end-to-end event workstreams from ideation to wrap with external partners
  • Drive cross-functional collaboration, on-site execution, and post-event reporting
  • Coordinate travel, on-site troubleshooting, and stakeholder updates across multiple cities

Job Description

Responsibilities

  • Own key workstreams to support Resy brand, enterprise, and/or sponsorship programming, helping drive programs from concept development through launch, execution and wrap
  • Partner with Resy and Amex marketing teams to develop and execute go-to-market plans for events and activations, ensuring programs drive key audience, brand, and business objectives
  • Manage day-to-day workstreams with external event production agencies, establishing clear deliverables, timelines, and expectations while driving follow-through
  • Partner with internal legal and compliance teams to navigate nuanced review processes and ensure events and corresponding marketing assets are approved prior to launch
  • Drive end-to-end event workstreams including program ideation, partner curation and management, ticketing setup, production planning, guest experience, on-site execution, and post-event reporting
  • Travel to and play an active on-site role at events in cities across the U.S., confidently helping to troubleshoot issues and adapting to support in real time as needs change
  • Develop and maintain clear, polished program proposals, production decks, run-of-show and working documents, spreadsheets, stakeholder updates, and event recaps
  • Track event budgets and KPIs, maintain accurate reporting, and translate results and learnings into actionable recommendations for future programs

Requirements

  • 4-6 years of experience in experiential marketing and/or event production, with demonstrated ownership of complex event workstreams and experience managing external agencies
  • Experience working in or closely with restaurants, hospitality venues, chefs, or other hospitality partners, with a strong understanding of the operational realities of live, dining-led experiences
  • Demonstrated project management experience across multiple teams, partners, timelines, and priorities, with the ability to drive work forward independently
  • Experience translating brand and marketing objectives into consumer-facing experiences; experience with influential or premium global brands is a plus
  • Confidence communicating with senior leaders and external partners, including presenting recommendations, surfacing risks, and providing clear status updates
  • Experience navigating legal, compliance, and/or other complex approval processes while maintaining momentum and attention to detail
  • Experience with brand partnerships, integrated marketing campaigns, sponsorships, and/or Card Member or loyalty experiences is a plus
  • Strong presentation and spreadsheet skills, with the ability to turn complex information into clear, compelling decks, organized working documents, accurate budgets, and actionable reporting
  • Ability to travel to other U.S. cities throughout the year (approximately 25-30% of the time)

Preferred

  • Experience with brand partnerships, integrated marketing campaigns, sponsorships, and/or Card Member or loyalty experiences is a plus
American Express logo

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Salaries

Posted range

$78K/yr – $125K/yr

Taken straight from the job posting.

See all American Express salaries

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Recent News

American Express logo

Senior Analyst, Experiential Marketing - Resy

American Express · New York City, NY · Hybrid