Responsibilities
• Own the US Team TaylorMade Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market.
• Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin.
• Drive the commercial evolution — identifying new earn/burn opportunities, partnership integrations (e.g., ID.me, subscriptions), and feature enhancements.
• Stay ahead of industry trends in loyalty and retention marketing, benchmarking TaylorMade against best-in-class DTC and sporting goods programs.
• Identify and develop early access and exclusive product opportunities for loyalty members — defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers.
• Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations.
• Own loyalty member automations across email, SMS, and push notifications — including trigger logic, segmentation, and messaging strategy — and track performance against key engagement metrics such as open rate, click-through rate, conversion, and churn reduction to continuously optimize the member lifecycle.
• Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation.
• Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across taylormadegolf.com — from homepage banners to checkout.
• Manage the loyalty content calendar and coordinate with creative to develop on-brand assets for program communications.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4+ years’ experience within an E-Commerce business essential, loyalty experience preferred.
• Experience working in a cross functional environment within a large organization.
• Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
• Strong English verbal and written communication with the ability to effectively interface with all levels of management.
• Ability to influence effectively and work as a member of a cross functional team.
• Passion for ecommerce and best practices, with a consumer-first perspective.
• Excellent organizational, planning and project management experience.
• Organized and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
• Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
• Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
• Familiarity working with third party vendors and ecommerce tools: Salesforce, Figma, Quantum Metrics, Google Analytics, Air-table (or similar).
Nice to Have
• Familiarity with ID.me or similar loyalty partnerships
• Experience with loyalty programs in DTC or sporting goods
Benefits
• health & wellness
• product discounts
• holidays
• paid time off