Senior Analyst, Digital Analytics-MS NOW

Responsibilities

• - Conduct deep-dive and exploratory analyses using SQL and other analytics tool to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into clear recommendations
• - Monitor and analyze key subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance. Identify high-performing content formats, topics, audience behaviors, and emerging patterns
• - Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements and ensure consistent, accurate measurement across MS NOW’s digital products
• - Build, maintain, and evolve dashboards and recurring reporting that enable stakeholders to independently understand business and audience performance and support data democratization and governance
• - Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations
• - Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models
• - Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance
• - Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership

Requirements

• - 3+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably within a direct-to-consumer, subscription, or digital media business
• - SQL skills and experience working with large, complex datasets
• - Proficiency in Excel and experience building analytical models and conducting details quantitative analysis
• - Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms
• - Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week from our NYC office.
• - This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks.
• - Salary: $80,000 - $100,000

Preferred

• - Strong analytical and problem-solving skills, with the ability to move from ambiguous business questions to structured analysis and actionable recommendations
• - Strong communication skills with the ability to influence stakeholders and translate complex data into compelling narratives

Benefits

• - This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks.