Responsibilities

• Own and help evolve the weekly and seasonal merchandising and promotion planning process across owned marketing channels.
• Partner with Revenue Management to identify demand opportunities, inventory priorities, and commercial objectives, translating them into actionable marketing plans.
• Develop audience-led merchandising strategies by applying customer segment insights, demand signals, and performance data to marketing planning and execution.
• Support the development and execution of tentpole sales events and key commercial initiatives throughout the year.
• Identify opportunities to enhance customer value through loyalty benefits, ancillary products, travel experiences, flexibility offerings, and other differentiated value propositions.
• Recommend audience targeting, prioritization, and suppression strategies to maximize marketing efficiency and customer relevance.
• Partner with CRM, Analytics, Loyalty, and Paid Media teams to operationalize customer segmentation frameworks and audience strategies.
• Leverage customer behavior, lifecycle stage, demand signals, and historical performance data to inform audience recommendations and marketing pressure decisions.
• Serve as a key liaison across Revenue Management, CRM, Loyalty, Paid Media, Creative, and Marketing Analytics teams to align audience, offer, and channel strategies.
• Coordinate cross-functional planning and execution activities, ensuring marketing initiatives are delivered accurately, effectively, and on schedule.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Analytics, or in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
• Three (3) years of experience in marketing strategy, CRM, promotions, merchandising, loyalty, revenue management, e-commerce, travel, hospitality, or related disciplines.
• Experience working in highly cross-functional environments and coordinating initiatives across multiple stakeholder groups, with strong project management and organizational skills and the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving skills, with the ability to leverage customer insights, performance data, and business context to develop business recommendations and inform marketing decisions.
• Effective written, verbal, and presentation skills, with the ability to collaborate effectively across teams, take initiative, and work independently.
• High attention to detail and commitment to operational excellence
• Available for occasional overnight travel (10%).
• Able to work flexible hours and be available for emergency response on short notice.
• Must pass a pre-employment drug test.
• Must be legally eligible to work in the country in which the position is located.
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred

• Experience in the airline, travel, hospitality, loyalty, retail merchandising, or e-commerce industries.
• Experience with customer segmentation, audience strategy, or lifecycle marketing.
• Familiarity with CRM platforms and customer engagement strategies.
• Experience partnering with Revenue Management, Pricing, Commercial Strategy, or similar business functions.
• Exposure to marketing experimentation, incrementality measurement, and test-and-learn methodologies.
• Familiarity with marketing analytics and performance reporting.
• Experience working with customer data and audience management platforms.
• Understanding of demand-driven marketing and audience prioritization concepts.

Benefits

• may include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.