Responsibilities

• Build paid search and commerce strategies across search engines and applicable platforms (Google, Bing, AMS) and related ad networks.
• Monitor performance and optimize to meet business objectives through budgeting, pacing, and bid adjustments.
• Gather and analyze keyword research to build new campaigns, group keywords into ad groups, and develop relevant ad copy and extensions.
• Present recommendations and incorporate client feedback into keyword and copy proposals.
• Upon campaign approval, build flowcharts and load buys into Prisma, and ensure QA of all campaign components prior to launch.
• Generate paperwork for purchase authorization and secure vendor counter signatures; manage monthly billing and invoicing in Prisma.
• Primary owner of trafficking approved plans into search engines and conducting pre-launch QA.
• Active monitoring of budgets, pacing, and bid adjustments; advocate for campaign changes based on performance trends.
• Ongoing performance and competitive landscape monitoring with testing plans (search query reports, negative keywords, overlap, testing implementations).
• Pull data for reporting and develop strategic insights with clear, actionable items and data visualizations.

Requirements

• 1-2 years of paid media experience with a focus on Commerce.
• Experience planning and buying across Google, Bing, AMS, Criteo, and other platforms.
• Knowledge of Amazon, Walmart, Target platforms; AMS/AAP/Criteo and Google Ads familiarity preferred.
• Experience in a client-facing capacity and using paid media to complement earned media campaigns.
• Proficiency in MS Office (Excel, Word, PowerPoint) and strong critical thinking and problem-solving skills.

Preferred

• AMS platform, AAP platform, Criteo, and/or Google Ads experience is a plus.
• Amazon Retail Analytics (ARA) and 3rd party digital shelf reporting (Clavis/EDGE) familiarity is a plus.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.