Senior Analyst, Commerce Media (Display)

New York City, NY (On-site)

$66K/yr – $91K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own how display media performs for retail platforms by coordinating end-to-end campaign setup, QA, optimization, and reporting, while shaping strategy with audience targeting and budget decisions.

  • Campaign Ownership: Lead in-platform setup, trafficking, pacing, and measurement to meet client KPIs across Amazon DSP and RMN platforms.
  • Strategy to Execution: Collaborate on program strategy, creative requirements, inventory considerations, and tactical recommendations to drive awareness through conversion.

Job Description

Responsibilities

  • Executing, managing, and optimizing retail media display campaigns across Amazon DSP and other RMN platforms, including self-service activation and direct-to-publisher programs
  • Assisting in the development of display program strategies and analyses for clients, including audience targeting, budget allocation, flighting, inventory considerations, creative requirements, and tactical recommendations
  • Leading in-platform campaign setup across Amazon DSP and retail media platforms, while supporting QA to ensure accurate trafficking, targeting, pacing, measurement, troubleshooting, and optimization
  • Maintaining strong quality assurance and accountability for display campaign launches, optimizations, and reporting deliverables
  • Ensuring display media deliverables align with client business goals, campaign KPIs, audience strategy, and retail media objectives
  • Overseeing performance forecasts, budget allocations, pacing, and data-based rationale for display investment recommendations
  • Identifying creative and audience-based solutions to client challenges across awareness, consideration, and conversion-driving display tactics
  • Understanding big picture implications of display performance and how insights can be applied across retailers, audiences, and future campaigns
  • Fostering strong relationships with internal teams, retailer partners, platform representatives, and agency stakeholders
  • Developing and maintaining quality control procedures for display campaign implementation, creative specs, targeting, naming conventions, and reporting accuracy

Requirements

  • 2 to 4 years of digital media experience, with 1+ years of Retail Media Network, shopper marketing, or display media experience
  • Hands-on keyboard experience building, launching, and optimizing display campaigns in Amazon DSP; experience with Walmart Connect, Criteo, CitrusAd, Target Roundel, Kroger, Instacart, DoorDash, or other RMN platforms preferred
  • Strong familiarity with the digital media environment and a clear understanding of display media planning, buying, audience strategy, creative requirements, trafficking, pacing, optimization, and performance reporting
  • Experience translating client objectives into display media strategies across awareness, consideration, and conversion-focused tactics
  • Keen attention to detail and an analytical approach to achieving objectives
  • Solid quantitative and research skills, with proven data interpretation capability and comfort drawing insights from display performance results
  • Fluency with Microsoft Office, including Word, PowerPoint, and Excel
  • Excellent client presence and ability to contribute to discussions with internal teams, retailer partners, platform representatives, and external leadership
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

  • CPG experience a plus
  • Enterprise-level client work a plus

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215