Responsibilities

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end‑to‑end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
• Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.

Requirements

• Experience in ad measurement, media, media analytics, or marketing analytics
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience working with brand lift studies, reach and frequency, and post-campaign reporting.
• Ability to synthesize large datasets into concise, actionable insights for clients and executives.
• Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment.
• Excellent communication skills, with comfort presenting to sales teams and external clients.

Preferred

• Proficiency in SQL, Excel, and/or Python
• Analytics - Big Data, Data Analysis and Insights, Statistical Programming Language

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.