Senior Analyst Advertising Operations - Orange Apron Media at The Home Depot | Smyrna, GA

The Home Depot

Senior Analyst Advertising Operations - Orange Apron Media

Smyrna, GA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-backed marketing decisions by owning reporting, analytics, and transaction data insights to optimize campaigns and customer value.

Own reporting, analytics, and optimization for marketing campaigns using multiple data sources.
Identify purchase triggers and indicators for future value customers from transaction data.
Collaborate with site testing and operations to improve KPIs and customer experience.

Job Description

Responsibilities

15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
10% Partnership - Partner with site testing team to define and determine most effective customer experience
30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Requirements

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Minimum Years of Work Experience: 3

Preferred

Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
Excellent written and verbal communication skills
Bachelor's degree in field related to marketing, economics, computer science or statistics
Marketing analytics and/or media, focused on ecommerce and retail
Previous experience with retail websites, ecommerce and analytics
Product management experience is highly desirable
Advanced Excel
Ability to manage multiple projects at the same time
Strong understanding of retail media cross and up-sell opportunities and analytical insights that help drive best online practices
Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques

The Home Depot

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable, and experienced professionals. We operate more than 2,300 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada, and Mexico. All of our associates have one thing in mind — helping our customers build and improve their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.

Founded in 1979

Atlanta, Georgia, US

122K employees (8,389 in marketing)

www.careers.homedepot.com