Responsibilities

• Develop and execute U.S. downstream marketing strategies for connectivity products, aligning commercial plans with global portfolio objectives and business priorities.
• Translate product roadmaps and value propositions into compelling U.S. market positioning, messaging, launch strategies, and customer-facing content.
• Serve as the voice of the customer by gathering field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.
• Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve commercial performance across target customer segments.
• Create and maintain sales enablement tools including value-selling materials, competitive battlecards, presentations, objection-handling guides, and launch communications.
• Lead launch readiness and execution for new products, software releases, and enhancements, including training, communications, performance tracking, and field support.
• Collaborate cross-functionally with global marketing, product management, clinical, service, implementation, medical affairs, training, finance, and operations teams to ensure successful commercialization.
• Analyze market trends, customer adoption, revenue and pipeline performance, and competitive activity to identify growth opportunities, optimize portfolio strategy, and support lifecycle management initiatives.

Requirements

• 6 years of commercial marketing, product marketing, sales enablement, or product management experience in a life sciences, medical device, healthcare technology, software, or capital equipment organization.
• Bachelor’s degree from an accredited university required; MBA or advanced degree preferred
• Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, digital health, or healthcare technology solutions preferred.
• Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.
• Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and commercial programs.
• Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.
• Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, capital equipment sales cycles, and field sales execution.
• Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills, capable of driving results in complex matrixed organizations.