Responsibilities

• Creating, executing, and managing paid advertising campaigns across platforms such as Google Ads and social media channels.
• Daily tasks include researching target audiences, crafting compelling ad copy, analyzing campaign performance, optimizing ads for maximum ROI, and reporting findings to clients or internal teams.
• Staying updated on the latest industry trends and tools to ensure effective campaign strategies.

Requirements

• Strong expertise in managing paid campaigns on platforms like Google Ads, Facebook, Instagram, and Yelp
• Skilled in audience research, keyword exploration, and data-driven campaign strategy
• Proficient in analyzing campaign performance metrics and executing optimization strategies
• Experience with writing compelling and effective ad copy aligned with brand goals
• Strong organizational and project management capabilities, ensuring all campaigns meet deadlines and budgets
• Excellent communication skills for client reporting and team collaboration

Preferred

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field preferred
• Certification in Google Ads or a similar platform is a plus