Senior Acquisition & Performance Marketing Manager at Green Dot Corporation | Los Angeles, CA | $118K/yr – $178K/yr

Green Dot Corporation

Senior Acquisition & Performance Marketing Manager

Los Angeles, CA (On-site)

$118K/yr – $178K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive affiliate channel ownership and partner growth within a scaled digital-acquisition program.

Must-have: 7–10+ years in digital acquisition with hands-on affiliate management.
Standout: Strong cross-channel leadership and data-driven optimization to hit CAC/ROAS targets.

Job Description

Responsibilities

Lead Green Dot’s affiliate marketing channel with full accountability for partner management, performance optimization, and growth.
Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms. Test and scale new channels, including potential partnership.
Develop and execute acquisition strategies to hit growth targets, balance efficiency (CAC/ROAS) with scale.
Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.
Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.
Own and optimize channel budgets, ensuring efficient allocation and ROI delivery.
Create and present performance dashboards, channel forecasts, and post-campaign analysis to senior leadership.
Work with Brand Marketing to test creative, copy, landing pages, and seasonal promotions that drive engagement and results.
Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution.

Requirements

7-10+ years of experience in digital acquisition marketing, with strong hands-on experience managing affiliate channels.
Demonstrated success managing multiple performance channels (e.g. affiliate, paid social, SEM, display, influencer, etc.)
Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).
Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.
Strong analytical skills with proficiency in marketing analytics platforms, attribution tools, and Excel.
Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment.
Excellent communication, negotiation, and project management skills.
Previous experience in software, SAAS, or Fintech is ideal.
Bachelor’s degree in Marketing, Business, or a related field.
Ability to work in the U.S. without sponsorship

Preferred

Previous experience in software, SAAS, or Fintech is ideal.

Green Dot Corporation

2.6 Glassdoor

About Green DotGreen Dot Corporation (NYSE: GDOT) is a financial technology platform and registered bank holding company that builds banking and payment solutions to create value, retain and reward customers, and accelerate growth for businesses of all sizes. For more than two decades, Green Dot has delivered financial tools and services that address the most pressing financial needs of consumers and businesses, and that transform the way people and businesses manage and move money.Green Dot delivers a broad spectrum of financial products to consumers and businesses through its portfolio of brands, including: GO2bank, a leading digital and mobile bank account offering simple, secure and useful banking for Americans living paycheck to paycheck; the Green Dot Network (“GDN”) of more than 95,000 retail distribution and cash access locations nationwide; Arc by Green Dot, the single-source embedded finance platform combining all of Green Dot’s secure banking and money processing capabilities to power businesses at all stages of growth; rapid! wage and disbursements solutions, providing pay card and earned wage access services to more than 7,000 businesses and their employees; and Santa Barbara Tax Products Group (“SBTPG”), the company’s tax division, which processes more than 14 million tax refunds annually.Founded in 1999, Green Dot has managed more than 80 million accounts to date both directly and through its partners. Green Dot Bank4 is a subsidiary of Green Dot Corporation and member of the FDIC. For more information about Green Dot’s products and services, please visit www.greendot.com.+++The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Green Dot Corporation, NMLS ID #914924 at 1100 North Eutaw Street, Suite 611; Baltimore, MD 21201, phone 888-784-0136. NMLS Consumer Access: https://nmlsconsumeraccess.org/

Founded in 1999

Provo, Utah, USA

1.6K employees (72 in marketing)

careers.greendot.com

23% recommend to a friend

38% CEO approval