Responsibilities

• Lead the development of strategic earned media programs that align with client business objectives and KPIs
• Shape compelling narratives, campaign concepts and messaging frameworks across clients
• Drive proactive media strategy and outreach, securing high-impact coverage across consumer, lifestyle, business and trade media.
• Identify timely opportunities and trends that influence client industries and shape proactive ideas
• Integrate influencer, partnership and cultural moments into broader storytelling strategies
• Provide senior-level oversight and direction on media approach, ensuring quality and effectiveness of outreach
• Oversee and actively contribute to the development of high quality media materials, including pitches, press releases, key messaging documents, executive communications and thought leadership
• Ensure all materials are strategically sound, insight-driven and aligned with client voice and objectives
• Lead development of presentations that clearly articulate strategy, ideas and results to clients
• Provide editorial oversight and constructive feedback to elevate team output

Requirements

• 6-8+ years of experience in public relations (agency experience preferred but not required)
• Proven ability to successfully manage multiple accounts and manage client relationships with confidence
• Strong strategic instincts and experience developing integrated communications programs
• Exceptional writing, editing and storytelling skills
• Strong presentation skills with the ability to build influence and trust with clients and agency partners
• Demonstrated success securing high-impact media coverage and leading media strategy
• Experience mentoring and managing junior team members
• Excellent project management and organizational skills - comfortable juggling multiple priorities
• Experience with budgeting, scopes and account financial management
• Proficiency in using a media monitoring and data analytics tool like Muckrack, Meltwater and Cision

Benefits

• Competitive medical, dental and vision plans
• Generous paid time off, including vacation, sick time, company holidays, parental leave (maternity, paternity and adoption) and a sabbatical program for eligible full time employees
• 401k with company match
• Flexible Spending Accounts
• Growth and development opportunities
• Flexible hybrid approach that allows us to come together in the office to build connection, enable collaboration and foster community, while also offering remote workdays to support balance and wellbeing
• Onsite fitness center