Responsibilities

• Develop cross-channel strategies across Meta, Google, TikTok, CTV, and email that connect to business goals.
• Make budget allocation recommendations based on attribution analysis and conversion data.
• Identify when performance issues signal real problems versus normal variance.
• Proactively flag when performance is off and bring solutions, not just problems.
• Challenge client assumptions when data points to a better approach.
• Run weekly calls with founders, CMOs, and marketing directors who expect strategic partnership.
• Translate messy attribution data into clear business insights clients can act on.
• Navigate difficult conversations about underperformance, budget reallocation, or flawed test setups.
• Reframe problems when the initial framing will not answer the actual question.
• Build trust through consistent strategic value, not just smooth relationship management.

Requirements

• 5+ years managing performance marketing campaigns or client accounts with strategic responsibility.
• Direct hands-on experience with Google Ads (Search, Shopping, Performance Max, Demand Gen) at a level that lets you speak to structure, strategy, and diagnostics, not just report on it.
• Working knowledge of Meta Ads and TikTok Ads deep enough to lead client conversations across all three channels.
• Fluency in GA4, Looker Studio, and cross-channel attribution. You can read a report critically and spot when something is off.
• Experience with accounts spending $100K+ monthly, or equivalent complexity in budget management.
• Agency background strongly preferred. If in-house, you have worked directly with external partners or exec-level stakeholders in a strategic capacity.
• Proven ability to navigate difficult conversations and maintain trust when delivering hard truths.
• DTC or e-commerce experience required. Premium or luxury vertical strongly preferred.
• Comfortable in remote, async environments with distributed teams.

Preferred

• Premium or luxury vertical strongly preferred.

Benefits

• Benefits: Paid time off, paid holidays, professional development support. Fully remote.