Responsibilities

• Collect, organize, and validate marketing performance data from digital, email, social, event, CRM, and other approved sources.
• Maintain recurring dashboards, scorecards, and reports using established definitions, templates, and quality-control procedures.
• Monitor key performance indicators and identify notable trends, variances, anomalies, and data-quality issues for further review.
• Perform descriptive and exploratory analyses to help assess campaign, channel, content, audience, and website performance.
• Summarize findings in concise written narratives and visualizations that connect results to business questions.
• Support campaign tagging, tracking, documentation, and measurement processes across marketing channels.
• Assist with audience, conversion-funnel, attribution, testing, and optimization analyses under the direction of experienced team members.
• Partner with Marketing, Sales, Web, CRM, Events, Communications, and other teams to gather requirements and clarify data needs.
• Respond to routine ad hoc reporting requests and escalate ambiguous, sensitive, or complex requests appropriately.
• Document metric definitions, data sources, assumptions, report logic, and recurring workflows to support consistent measurement.

Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, economics, communications, or a related field preferred. Equivalent relevant education, training, internship, or project experience may be considered.
• Minimum two years of relevant professional experience in marketing analytics, business intelligence, reporting, data analysis, digital marketing, or a related area.
• Working knowledge of spreadsheet analysis, including formulas, lookups, pivot tables, charts, and data validation.
• Introductory knowledge of SQL, statistics, data cleaning, or A/B testing is a plus; willingness to learn is required.

Preferred

• Exposure to a data visualization tool such as Power BI, Tableau, or Looker Studio is preferred.
• Familiarity with web analytics, CRM, marketing automation, social analytics, or campaign management platforms is preferred.

Benefits

• Great Work/Life Benefits!
• - Competitive wages
• - Medical with telemedicine
• - Dental and Vision
• - Basic and Optional Life Insurance
• - Paid Time Off (PTO)
• - Maternity, Parental, Family Care
• - Community Volunteer Time Off
• - 12 Paid Holidays
• - Company Paid Disability Insurance