Responsibilities

• Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, OpenAI, Meta and others that come available. The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure with the ability to leverage AI in support of your responsibilities.
• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process.
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
• Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals.
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.
• Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.
• Leverage customer segmentation and target market inputs to optimize media performance.
• Work closely with creative, product marketing, and sales teams to develop high performing ads.
• Manage portions of a budget in the range of $5M-8M per year.

Requirements

• Demonstrated history of delivering measurable results through performance marketing.
• 7+ years of experience in growth marketing/performance marketing.
• Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.
• Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner.
• Hands-on experience with CRM systems such as Salesforce.
• Exceptional communication and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong proficiency with analytics tools and platforms.

Preferred

• Building ABM segments and campaigns is a strong plus.

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military