Responsibilities

• Client management: Serve as a primary strategic advisor and senior point of contact for clients, leading meetings and driving account direction. Translate client business goals into PR strategy, anticipate needs before they surface, and bring a consultative, confident voice to every client relationship.
• Earned media relations: Set the earned media vision for client programs, cultivate and maintain high-value journalist relationships across key beats, identify and pursue tier-one opportunities, and consistently deliver meaningful coverage. Coach junior team members on pitching, angle development, and reporter navigation. For bonus points: Extend that strategy into paid media amplification and alternative channels—including newsletters, podcasts, and creator partnerships—to maximize reach and impact.
• Thought leadership programs: Develop and execute thought leadership programs that position client executives as credible, compelling voices in their industries — identifying the right platforms, topics, and formats to build long-term reputation and reach.
• Events & awards: Oversee the identification, planning, and execution of events and awards programs. Coordinate logistics and positioning for speaking opportunities, sponsored events, and industry recognition programs.
• Content writing: Feel comfortable working with Needle’s Director of Owned Content to produce a broad range of materials, including press releases, biographies, briefing documents, Q&As, blogs, bylines, and occasional social media posts. Bring a strong editorial eye to the teams work, providing both line-by-line and big-picture feedback with confidence and clarity.
• New business: Lead the development of compelling new business proposals, shaping strategic positioning and presenting recommendations directly to prospective clients. Participate in prospecting efforts to build and maintain a healthy pipeline, and play an active role in defining what Needle pitches and why.
• Agency promotion: Represent Needle at industry conferences and events. Help plan and lead agency initiatives, including AMAs, panels, and other visibility efforts, that strengthen Needles brand and thought leadership in the market.
• Team leadership: Actively contribute to the growth of junior team members through mentorship, feedback, and modeling excellent work habits. Help establish and refine internal processes that keep a small team running at a high level.