Senior Account Manager

Responsibilities

• Leverage expertise across linear television and CTV/OTT (including programmatic and publisher-direct-direct) to lead strategic discussions and recommend convergent media solutions tailored to client objectives and category dynamics.
• Manage the day-to-day execution of campaigns, including media schedules, budget tracking and pacing, creative version and flight management, and billing follow-up, ensuring all deliverables are completed accurately, on time, and to a high standard.
• Serve as the primary client contact on most accounts, leading weekly client calls and maintaining strong relationships built on responsiveness, reliability, transparency, and strategic guidance.
• Act as a key leader in developing and evolving client strategies, identifying growth opportunities (e.g., new tactics, formats, platforms, and test-and-learn plans), and aligning campaign initiatives with broader business goals.
• Translate strategic direction into clear, actionable tasks for internal teams across Media, Data Intelligence, Traffic, and Creative, and hold teams accountable to timelines and quality.
• Lead the creation and delivery of weekly performance reports, post-campaign analyses, and actionable insights with minimal oversight, using Icon’s reporting and attribution tools and leveraging approved AI tools to improve speed, consistency, and quality of client write-ups.
• Collaborate closely with Data Intelligence/Analytics to define KPIs and attribution approaches validate data accuracy, assess campaign performance, and drive continual optimizations.
• Oversee, coach, and mentor Account Coordinators and Jr. Account Managers, providing regular feedback, guidance, and development support, and ensuring high-quality outputs.
• Support development of client-facing materials, including strategic presentations, media recommendations, annual and quarterly planning, and quarterly business reviews (QBRs).
• Proactively identify and implement opportunities to streamline workflows, automate manual processes, and improve operational efficiency across teams.

Requirements

• 5+ years of experience in media account management, strategy, or planning, with a strong focus on linear television and CTV/OTT; direct response (DRTV) and performance media experience strongly preferred.
• Bachelor’s degree required; Marketing, Business, Communications, or a related field preferred.
• Demonstrated ability to analyze campaign data, draw insights, and clearly communicate recommendations to clients and senior leadership.
• Working knowledge of attribution and measurement methods
• Exceptional written, verbal, and presentation skills, with strong attention to detail and the ability to manage multiple accounts and deadlines simultaneously.
• Proven ability to coach and mentor junior team members and collaborate across Media, Data Intelligence, Traffic, and Accounting Teams.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook; familiarity with Tableau or similar dashboards, Monday.com, and AI productivity tools is a plus.
• Experience in regulated categories (e.g., healthcare/Medicare, financial services) is a plus.

Preferred

• Direct response (DRTV) and performance media experience strongly preferred.