Account Supervisor, Earned Media, Consumer Brand - Burson

Responsibilities

• Earned Media Strategy & Execution
• Support the development and execution of strategic earned media programs informed by audience insights, research, analytics, and strong storytelling.
• Identify story angles, media opportunities, and cultural moments that help advance client objectives.
• Contribute to integrated communications programs that connect earned media with social, influencer, digital, content, paid, and experiential efforts.
• Apply consumer, category, and marketplace insights to inform communications recommendations and media strategies.
• Client Management
• Serve as a primary day-to-day contact for clients, ensuring responsive communication and strong account management.
• Build trusted relationships through proactive counsel, problem-solving, and consistent execution.
• Manage project timelines, deliverables, and account activities across multiple workstreams.
• Participate in client meetings and presentations, helping to develop recommendations and reporting.

Requirements

• Approximately 6 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
• Experience developing and executing earned media programs for consumer brands.
• Strong understanding of today's media landscape, including traditional, digital, social, influencer, and creator channels.
• Ability to translate business objectives, consumer insights, and cultural trends into effective communications strategies and media opportunities.
• Demonstrated success securing earned media coverage and building productive relationships with media and other external stakeholders.
• Strong client service skills and experience managing multiple projects and priorities simultaneously.
• Experience developing media materials, messaging frameworks, executive talking points, and communications plans.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong organizational skills with the ability to thrive in a fast-paced agency environment.
• Experience utilizing media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or similar tools.

Preferred

• Agency experience supporting national or global consumer brands.
• Experience across consumer sectors such as retail, consumer products, food and beverage, travel, hospitality, wellness, technology, automotive, and lifestyle brands.
• Experience supporting integrated campaigns that combine earned, social, influencer, and paid media strategies.
• Familiarity with AI-enabled research, media intelligence, and communications planning tools.