Responsibilities

• Serve as the primary strategic contact for assigned law firm clients.
• Lead recurring client meetings to review performance, discuss goals, and establish action plans.
• Understand each client's business and proactively identify needs, challenges, and opportunities.
• Communicate marketing performance and recommendations clearly and confidently.
• Take ownership of client issues and coordinate solutions.
• Support client retention and identify opportunities for additional services when appropriate.
• Develop and oversee digital marketing strategies focused on lead generation and client growth.
• Monitor campaign performance, KPIs, lead quality, cost per lead, and conversion rates.
• Oversee marketing initiatives including paid advertising, Meta Ads, Google Ads, SEO, social media, websites, email, and conversion optimization.
• Analyze campaign data, identify opportunities, and make strategic recommendations.

Requirements

• 3+ years of experience in account management, client success, or digital marketing, preferably within an agency.
• Experience managing client relationships and leading client meetings.
• Strong understanding of digital marketing, lead generation, and conversion optimization.
• Experience with paid advertising platforms, particularly Meta Ads, Google Ads, or similar platforms.
• Ability to analyze marketing data and turn insights into actionable recommendations.
• Experience with websites, landing pages, funnels, CRM systems, or other digital marketing tools.
• Experience leading, mentoring, or managing team members.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple clients and competing priorities.

Preferred

• Experience working with law firms, attorneys, or professional services businesses.
• Experience with estate planning or elder law marketing.
• Strong experience with Meta Ads, Google Ads, or Local Services Ads.
• Experience with CRM and marketing automation platforms.
• Familiarity with marketing analytics and reporting dashboards.
• Experience managing multiple client accounts in an agency environment.

Benefits

• Quarterly profit-sharing
• Performance bonuses
• Paid time off and holidays
• 401(k) with matching
• Company-subsidized health insurance
• Remote / hybrid flexibility
• Opportunity for professional growth