Senior Account Executive, Digital at We Are RALLY | Los Angeles, CA | $71K/yr – $90K/yr

Senior Account Executive, Digital

Los Angeles, CA (Hybrid)

$71K/yr – $90K/yrSenior Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive digital strategy and execution for multiple client accounts across social, email, web, and paid channels as a Senior Account Executive, delivering integrated campaigns with independent ownership and strong performance.

Must-have: 5–7 years in digital communications with hands-on Meta/Google/LinkedIn/TikTok experience
Standout: Mentors junior staff and leads cross-functional collaboration with strategy, creative, and paid teams

Job Description

Responsibilities

As a Senior Account Executive, Digital , you will own and lead digital workstreams across multiple client accounts, bringing strong strategic instincts, executional rigor, and sound judgment to complex advocacy campaigns.
You will be expected to operate independently, anticipate needs, and ensure high-quality delivery across channels.
Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels
Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action
Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices
Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging
Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines
Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools
Analyze campaign results and translate data into clear insights and recommendations for optimization
Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed
Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps
Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions
Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution
Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors
Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control
Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards
Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm
Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition
Support pitch meetings and client presentations as a digital subject-matter contributor
Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work

Requirements

5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization
Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance
Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization
Hands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems
Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations
Excellent writing and editing skills, with experience crafting high-performing digital copy across channels
Comfortable serving as a client-facing lead, including presenting performance updates and strategic recommendations
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
Experience mentoring or guiding junior staff and contributing to team development
High emotional intelligence, sound judgment, and the ability to operate independently with accountability
Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact

Preferred

Experience working on issue advocacy, political, or public affairs campaigns
Exposure to paid media planning, budget management, or ad operations (even if not a specialist)
Familiarity with influencer, creator, or partnership-based digital strategies
Experience supporting website updates or content management systems (e.g., WordPress)
Comfort contributing to digital strategy frameworks or playbooks
Experience helping teams improve digital workflows, QA processes, or performance standards

Benefits

Competitive salary
Flexible time off policy
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One-month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends
Hybrid workplace with on-site two days per week and flexibility on other days

We Are RALLY

RALLY is an advocacy agency. Our entire business model – from our craft to our culture to the clients we partner with – is designed to drive progress around complex political, cultural, and social challenges. No matter the issue, we believe there’s always a unique path forward. It’s just a matter of finding it or creating it.We have, to date, had the honor of partnering with organizations like March for Our Lives, Climate Works, Black Lives Matter, Earth Justice, Native Americans in Philanthropy, National LQBTQ+ Taskforce, and more than 300 other change-making organizations.@BCorporation Certified.LA | SF | SEA | NYC

Founded in 2013

Los Angeles, California, USA

79 employees (16 in marketing)

wearerally.com