Senior Account Director - Food and Beverage

New York City, NY (On-site)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 13 days ago

Job Description

Responsibilities

  • Culinary Storytelling & Campaign Leadership
  • - Design bold PR strategies for celebrity chefs, luxury hotel F&B programs, and emerging drink brands.
  • - Brainstorm experiential campaigns—think pop-ups in unexpected locales, chef-artist collaborations, or viral cocktail competitions.
  • - Craft narratives that transcend food: Position clients as cultural icons (e.g., linking Francis Mallmann’s fire feasts to sustainability trends).
  • Media Mastery
  • - Secure coverage in top-tier food, lifestyle, and business outlets ( NY Times Food , Eater , Food & Wine , Bloomberg Pursuits ).
  • - Cultivate relationships with critics, editors, and influencers who shape dining trends.
  • - Leverage global agency networks to amplify stories across APAC, EMEA, and Americas markets.
  • Client Partnership
  • - Serve as a trusted advisor to restaurant groups, chefs, hotel groups, and beverage innovators.

Requirements

  • 8–10+ years in PR/communications, with 5+ years focused on restaurants, beverages, or luxury hospitality (agency experience mandatory)
  • Portfolio of campaigns that generated national headlines, awards, or viral buzz.
  • Rolodex of top food critics, editors (e.g., Pete Wells, Helen Rosner), and influencer-chefs.
  • Deep understanding of culinary trends (e.g., regenerative dining, zero-proof mixology) and the media landscape.
  • Passion for creative risk-taking: You’ve pitched a client’s tasting menu as performance art or turned a bar into a NFT gallery.
  • Bachelor’s degree in PR, Journalism, Culinary Arts, or related field.
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PURPLE

3.4 Glassdoor

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
52% CEO approval

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

See all PURPLE salaries

Marketing Team

Marketing Team Size
91 (7% of company)
Median Career Experience
15.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$63M
Last Raise
$61M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity • $61M
  • Jan 2021
    Post IPO Equity
  • Oct 2016
    Equity Crowdfunding • $2M

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
44.2%
Direct
44.3%
Referral
5.5%
Social
2.5%
Paid
3.3%

Headcount Trend

Current headcount: ~1.2K

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Senior Account Director - Food and Beverage

PURPLE · New York City, NY · On-site