Senior Account Based Marketing Manager at Superhuman | USA | $137K/yr – $209K/yr

Senior Account Based Marketing Manager

USA (Hybrid)

$137K/yr – $209K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own ABX strategy and execution for strategic named accounts, turning signals into pipeline through personalized journeys, cross-functional alignment, and scalable playbooks.

Growth Infrastructure: Create 1:1 and 1:few ABX programs, with tailored content, landing pages, and multi-channel engagement.
Account Orchestration: Sync with Sales, RevOps, and Field Marketing to sequence touchpoints and advance target accounts toward opportunities.
Measurement & Optimization: Define KPIs, build dashboards, run test-and-learn experiments, and refine plays based on pipeline impact.

Job Description

Responsibilities

Own end-to-end ABX strategy and execution for strategic named accounts, aligning with Sales and RevOps to drive pipeline.
Partner with AEs to craft bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays.
Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations.
Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team
Track engagement signals at the account level and activate Sales at the right moments to advance pipeline
Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage
Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences
Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences)
Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration
Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data