Responsibilities

• Contribute to the development and lead execution of Hyland's ABM strategy — including one-to-one, one-to-few, and one-to-many programs — partnering with Sales and Revenue Leadership to define Ideal Customer Profiles (ICP), target account strategies, and account prioritization models aligned to revenue priorities.
• Design and execute integrated multi-channel marketing programs to drive account engagement, pipeline creation, and revenue growth — leveraging data, intent insights, and performance metrics to optimize programs and influence buying committees across strategic accounts.
• Contribute to the development and evolution of the ABM Center of Excellence, including best practices, governance, and measurement frameworks, while supporting the development of Account Command Centers that deliver actionable account intelligence.
• Utilize AI-enabled marketing tools and data-driven insights to improve audience targeting, personalization, campaign performance, and pipeline generation across priority accounts.
• Collaborate with cross-functional stakeholders — including Product Marketing, Field Marketing, SDR, Digital Marketing, and Revenue Operations — to align marketing investments to revenue priorities, monitor ABM program budgets, and deliver measurable outcomes.
• Serve as a senior subject matter expert influencing ABM practices across the organization, providing functional guidance and mentorship to marketing professionals and supporting talent development and capability building within the marketing team.