Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.
• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.
• Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.
• Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.
• Run continuous testing and experimentation across channels — from ad creative and landing pages to targeting and channel mix — to improve conversion and pause what isn't working.
• Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.
• Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.

Requirements

• 6+ years in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies, with experience marketing to technical decision makers and practitioners across engineering, IT, or cybersecurity.
• Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels, including where process didn't exist yet.
• Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.
• Experience working with digital agencies across paid social and search.
• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar) with an understanding of lead lifecycle management.
• Data-driven, comfortable working in reporting tools like Hex or Tableau to interpret campaign performance and communicate it clearly to stakeholders.

Benefits

• health insurance and other competitive benefits.