Responsibilities

• Monitor daily performance metrics including CPC, CTR, CPA, ROAS, and conversions.
• Identify performance trends, anomalies, and pacing issues across accounts.
• Flag underperforming campaigns or sudden data changes for escalation.
• Prepare dashboards and recurring performance reports for internal teams and clients.
• Assist with weekly and monthly reporting using Claude/Open AI, Looker Studio, or similar tools.
• Ensure data accuracy and consistency across platforms.
• Conduct keyword research to support campaign builds and optimizations.
• Assist with competitive analysis and search landscape reviews.
• Support negative keyword research and search term analysis.
• Assist with bid management, budget pacing, and ad testing initiatives.

Requirements

• 1–3 years of hands-on experience supporting paid search or SEM campaigns.
• Strong analytical skills with the ability to interpret performance data.
• High attention to detail and comfort working with large datasets.
• Solid understanding of paid search fundamentals and auction-based media.
• Ability to follow documented processes and contribute to improving them.
• Strong communication skills and responsiveness in a remote environment.
• Reliable availability during standard business hours for collaboration.
• Experience with the following is required or strongly preferred: Google Ads; Microsoft Advertising; Google Analytics (GA4); Looker Studio and/or Tableau; Google Sheets / Excel

Preferred

• Call tracking platforms (e.g., CallTrackingMetrics)
• Google Tag Manager (basic familiarity)
• CRM integrations and conversion uploads
• Experience in healthcare, behavioral health, or lead-generation campaigns

Benefits

• Opportunity for advancement
• Health insurance
• Home office stipend
• Paid time off