SEM Strategist at Advance Local | Birmingham, AL | $50K/yr – $60K/yr

Advance Local

SEM Strategist

Birmingham, AL (Remote)

$50K/yr – $60K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own SEM strategy for marquee clients, from pre-sale analysis to hands-on execution and post-sale reporting, with a strong focus on hitting KPIs and keeping campaigns pacing on target.

Growth Strategy: Own and optimize SEM playbooks across client types and KPI targets.
Campaign Delivery: Lead end-to-end execution and pacing in collaboration with sales and account teams.
Optimization & Reporting: Deliver post-sale insights and recommendations to lift performance.

Job Description

Responsibilities

Responsible for creating, managing and analyzing custom SEM strategies for our highest-level clients
Support both the pre-sales analysis and the ongoing fulfillment of our SEM program
Assist peers in their understanding of strategy analysis and development
Achievement of established KPIs
Provide full, hands-on campaign strategy and execution in collaboration with sales, account management colleagues,
Monitor campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.
Provide post-sale campaign reporting and recommendations, with support of sales strategy as needed.

Requirements

Bachelor’s degree or the equivalent combination of education and experience
Minimum three years’ experience in SEM Strategy building experience (Agency environment preferred)
Track record in building SEM strategies for a variety of business types
Demonstrated expertise of ad operations processes
Client facing experience with the skill to explain complex topics in simple language
Ability to manage multiple projects simultaneously while working within deadlines
A desire to continually learn and apply their knowledge

Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922

New York, New York, USA

525 employees (185 in marketing)

www.advancelocal.com