Responsibilities

• Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.
• Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.
• Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.
• Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.
• Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures.
• Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.
• Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across advertising and analytics platforms.
• Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation.
• Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.
• Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements.

Requirements

• Bachelor's degree required.
• 4+ years of experience in marketing technology, digital advertising operations, measurement implementation, tagging, tracking, or a related area.
• Hands-on experience with SA360 Floodlight and Campaign Manager 360.
• Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags.
• Experience with enterprise tag management systems such as Tealium, Ensighten, or Adobe.
• Strong knowledge of conversion tracking, attribution, pixel implementation, QA, and digital measurement frameworks.
• Experience troubleshooting tracking, attribution, and reporting discrepancies.
• Working knowledge of JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
• Experience with Google Analytics and Adobe Analytics.
• Experience working with consent and privacy management platforms.

Preferred

• Google Marketing Platform certifications are a plus.