Responsibilities

• Lead Activation Teams: Oversee hands-on keyboard execution of SEM campaigns across multiple lines of business, ensuring high-quality delivery from build through launch and in-flight management.
• Manage & Develop Talent: Direct a team responsible for campaign trafficking, QA, budget pacing, and reporting, establishing consistent execution standards across all accounts.
• Optimize Workflows & Playbooks: Design, implement, and continuously refine standardized operating procedures, SLAs, and playbooks to enhance efficiency, accuracy, and scalability.
• Drive AI & Automation: Support the execution of automated bidding (tCPA, tROAS, multi-target portfolios), dynamic creative formats, and scripts while operationalizing emerging AI-driven search experiences.
• Ensure Compliance & Quality Control: Enforce robust QA frameworks (pre-live/post-live, bulk uploads) and partner with Risk, Legal, and Compliance teams to align all SEM activities with regulatory standards.
• Technical & Platform Leadership: Act as a subject matter expert in Google Ads, Microsoft Ads, and SA360, troubleshooting campaign or tracking issues and partnering with Data/Engineering teams on tagging and tracking.
• Performance & Analytics Collaboration: Partner with Analytics teams to build dashboards, track performance against key KPIs (CPA, ROAS, efficiency), and ensure accurate data inputs for reliable attribution.
• Stakeholder & Vendor Alignment: Collaborate across Marketing, Tech, Product, Finance, and key platform partners (Google, Microsoft) to align on priorities and service delivery.

Requirements

• 8–10 years of professional experience in paid search / SEM execution, with proven leadership of campaign delivery teams in complex, high-volume enterprise environments.
• Bachelor’s degree or equivalent university degree required.
• Platform Expert: Advanced proficiency in Google Ads, Microsoft Ads, SA360, and related SEM platforms, including deep expertise in Google automated bidding strategies (tCPA, tROAS, shared budgets).
• Automation-Minded: Strong understanding of AI-driven SEM capabilities, scripts, and platform automation, along with the QA processes required to manage automation risks at scale.
• Regulated Industry Experience: Familiarity with operating inside regulated environments and navigating risk, compliance, and governance frameworks.
• Analytics Savvy: Solid knowledge of digital analytics, attribution models, A/B testing, and performance optimization methodologies.
• Strong Communicator & Leader: Exceptional stakeholder management, cross-functional collaboration, and team development abilities.
• Detail-Oriented & Organized: Highly adept at managing multiple priorities, tight timelines, and large-scale budgets simultaneously.

Benefits

• ⚕️ Comprehensive Medical, Dental & Vision Coverage
• 🏝 Generous Paid Time Off – Vacation, Sick Days & Holidays
• 🤲 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community
• 💻 All the Equipment You Need to Do Your Best Work
• 🧠 Ongoing Learning & Development with a Dedicated Training Budget